Social Media Marketing

Brace for it. Starbucks' Pumpkin Spice Latte will crowd your Insta feed this Fall.

The PSL was created in 2003 in the Starbucks ‘Liquid Lab’ in Seattle. The team sampled many pumpkin pies and lots of espresso until they perfected the 14-year-old recipe. Starbucks’ PSL has been enjoyed 200 million times and get more than 3,000 tweets per day.

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